Gender bias and Behavior science

Humans are complicated and fallible beings: long on aspiration but occasionally short on execution. Research shows that there is a need to create a human centered architecture around gender relationships to generate the appropriate outcome. What does behavior science and social psychology tell us about gender equations and interactions. This session focusses on “Why” and “How” rather than “who “and creates a blueprint of the behavioral design of a society sans biased interactions.

Dr. John Pryor, 

Retired Prof University of Illinois. Created "Likely to Harass Scale"

Dr. John Pryor

Professor, Illinois State University and creator of "Likelihood to Sexually Harass Scale. He says, “ There are a series of beliefs that people have about sexual harassment that represent kind of a psychological underpinning — basically justifications for the behavior. So beliefs like women asking for it or women making false complaints. I can't tell you how many people I've been interviewed by who ask me,"What about the false complaints?" Well, there are not many false complaints. There are not many complaints period. We can reduce the willingness of men to engage in sexual coercive sexual harassment by inducing them to think long and hard about perspectives of women”

Dr. Rajat Mitra

Chief Psychologist, Take her Back


Dr. Rajat Mitra

A world famous sexual assault and trauma researcher having studied hundreds of sexual offenders in jails in India over an extended period of time. He says, “There were certain features that could be seen as common to all these crimes, and these were the aspects of privacy and control. Take, for example, the recent case, where the rape happened in a bus, the group of men was in a surrounding that was familiar to them, and hence had a sense of security. Rapists also attempt to take total control of the victim, physical and psychological, through physical violations or threats or both.”


Om Marwah, Global Head of Behavior Science, Walmart and Founder, Take Her Back. Forbes 2015 30 Under 30 List


Om started a behavioral science division that works horizontally across Walmart and Sam's Club.  He focuses on a wide variety of areas like strategy, product, disruptive technologies, marketing, design, human resources, and more.  In this work he is redefining the application of behavioral science to business at a scale of one billion shoppers and 2.4 million associates. 

Om is also the Co-Founder and General at Take Her Back, a non-profit focused on raiding brothels to rescue victims of child sex trafficking in India. 


Emily Harburg

Co-Founder Brave Initiatives

@eharburg @BraveCamps

Emily Harburg

Emily Harburg is the co-founder and Director of Programs for Brave Initiatives, a nonprofit dedicated to helping women build skills in coding, design and leadership for social impact. Emily is also a doctoral student in the Technology and Social Behavior PhD program at Northwestern University where she builds and researches online tools to improve motivation, collaboration, and self-efficacy. Her work has been published in academic journals, Harvard case studies, and news publications. Emily has industry experience working for Walt Disney Imagineering in the Disney Research behavioral sciences team, and as UX Researcher at Facebook. She is also the cofounder of Youth Lead the Change, a global youth leadership organization that empowers youth to reach their full potential as leaders. Emily received her B.S. in Social Anthropology and Psychology from Harvard University.